A pack a day at €8 is €2,920 a year. But the real bill is much higher than the cigarettes themselves. Here's the math nobody on the carton ever shows you.
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01Direct: the pack
One pack a day for 10 years at current EU prices: roughly €29,200. That's a small car, a wedding, or a very good year of travel.
02Indirect: insurance
Smokers pay 30–60% more on life insurance and many private health-insurance policies. Over a working life, easily €15,000+ extra.
"At a pack a day, you're burning a small holiday every year — and most of a house over a lifetime."
03Indirect: dental
Smokers face 2–3x the lifetime dental costs — staining, gum disease, implants. Average added cost: €5,000–€12,000.
04Indirect: time
Five smoke breaks a day × 7 minutes × 250 working days = 145 hours a year. That's 18 working days. Per year. Forever.
05Indirect: career
Studies show smokers earn measurably less over a career, partly due to time off and partly due to bias in promotion. Real, if uncomfortable, data.
That's exactly what we built SMOXIT for: a coach in your pocket, ready when you are.